Why Canadians Obsess Over Value Menus – From Fast Food to Digital Entertainment
Everyone loves a good deal. We love to walk away from a purchase feeling like we’ve gotten our money’s worth and weren’t ripped off. It’s that exact kind of thinking that drives Canadian’s love of value menus. When Canadians are given a bundle deal or promotional pricing options, there’s a desire to go ahead with the purchase. It’s that feeling of a deal being too good to pass up on.
The good news is that consumers can find value menus from fast food to digital entertainment. The options are vast, making it easier to find a deal. Besides not feeling ripped off, what are the other reasons Canadians obsess over types of value menus? Let’s break down all the details.
Canadians Instinctively Compare Prices and Other Key Factors
Comparing prices, among other key factors, is something that Canadians seem instinctively inclined to do. There is a desire to make informed purchases. The only way to become informed is by comparing the value. This includes factors such as price, quantity, quality, benefits, and features.
Where comparing purchases can go off the rails is if you take this step too seriously. Yes, you want to be informed, but if you spend all your time researching and never decide, then you become stuck. It’s important to recognize when enough is enough, and that you have adequate data to make a fair comparison.
You need to take things on a case-by-case basis. The more expensive and bigger the purchase, it’s only natural to compare more factors. If it’s a relatively inexpensive purchase, you don’t need to delve too deep into comparing.
Nobody Wants to Be a ‘Sucker’ and Overspend
Consumers never want to be considered a sucker for a purchase they have made. For Canadians, that is most definitely true. If a business, product, or service seems to be taking advantage of them and charging exorbitant costs without backing it up, this is a massive red flag.
The red flag is often big enough that they will walk away empty-handed. This is exactly why businesses are so quick to offer value menus. They realize consumers are looking for the best deal out there. It’s also why the value menu of products and services is so heavily advertised and prominently marketed.
Saving Money Can Be Like a Badge of Honour
Not everyone wants to toot their own horn, but from time to time the desire does take over. For some people, saving money can be like a badge of honour. Rather than bragging about how much you’ve spent on an item and how unaffordable it is, it’s becoming more common to brag about what a great deal you got.
Ask yourself: do you tend to brag more about the money you saved, and the sale or value option you got, or about how much money you spent? If you walk into a fast-food restaurant and can purchase a complete meal off the value menu and feel satisfied and full, you can’t help but feel happy about your choice. It’s only natural to tell friends about the deal you got so they can do the same.
This same mindset applies beyond food choices. Whether it’s choosing a streaming subscription, a mobile game, or checking which platforms are the best slots sites in Canada, the underlying behaviour is the same: maximizing enjoyment without overspending.
Finding a Great Deal Becomes a Fun Challenge
Along with a great deal feeling like a badge of honour, it can also become a fun challenge. Let’s face it: there aren’t always good deals and value menus to choose from. At times, you’re going to have to search hard to find prices that you would consider reasonable.
It’s not unusual to compare the deals you’ve found with friends, with each of you trying to outdo the next. Who would have thought that saving money could be such a fun pastime!
Good Value Can Provide You with an Instant Rush
There is a lot of data that backs up the emotional response you can feel after making a purchase. It doesn’t even need to be a big purchase to elicit a response. It could be as simple as buying a coffee and muffin on the way to the office in the morning. For some, the initial reaction may be negative. You may feel guilty for spending money, telling yourself you should have just had breakfast at home, and second-guess yourself.
Often, a negative response tends to be tied with over-spending. If you feel like you got ripped off, or the item was especially expensive, it’s common to be flooded with negative emotions. That will tarnish the purchase and leave you with a bad taste in your mouth.
Now, let’s flip the script. Imagine being able to make a purchase that you feel good about. What if you were flooded with positive emotions instead of negative thoughts? Value menus and value items can do that for you. It gives you a guilt-free way to make purchases, even if they aren’t necessary purchases. The idea of splurging on yourself is more palpable if the splurge doesn’t cost you much money.
Canadians Strive to Be Informed Consumers
It’s clear that Canadians take the role of comparison shopping very seriously. They want to know they got a good deal, weren’t ripped off, and seek positive emotional responses after making a purchase. The concept of value menus and how they spill into different segments of the market seems tailor-made for Canadians searching for the best deal out there.